I am a product operator who works at the intersection of ambiguity and execution. I have built and shipped products across startups and large organizations, often coming in when the path forward isn’t obvious and the tradeoffs are real.I care less about perfect process and more about sound judgment - knowing when to slow down for clarity and when to move quickly to build momentum. I am drawn to decisions that compound over time, not just quick wins.
My work sits at the boundary between strategy and execution - where ideas meet real constraints and decisions need to hold up in practice.I’m most drawn to problems in these areas:
1. Wellness, particularly women’s health and modern interpretations of Ayurveda.
2. Consumer products, spanning software, wearables, and food & beverage.
3. Early computer science education, with a focus on elementary and middle school learners.
I partner with founders, teams, and organizations when things are unclear - whether that’s product direction, early strategy, or deciding what not to do.Ways I typically engage:
1. Fractional or advisory product leadership, typically for Pre-Seed to Series A stage companies.
2. Strategic thinking and problem framing, when the problem itself isn’t well defined.
3. Early-stage product execution, with the goal to reduce risk before committing to build.
1. ArkTM
Founder & OperatorI founded and built Ark, a physical consumer product company, from formulation and manufacturing to go-to-market. The product earned strong early feedback and recognition, but ultimately lacked repeat purchase and sustainable margins. I made the decision to pause when it became clear that execution was no longer the bottleneck and product-market-fit wasn’t there.
- Product Website
- Case Study: A 5-part essay on building, validating, and deciding to pause Ark.2. PRISM
AuthorPRISM is my operating framework for early-stage product discovery. It structures product work around five phases - Problem, Risk, Inquiry, Selection, and Memory - to make decision-making explicit, testable, and reusable. In a world where AI makes it cheap and fast to build almost anything, judgment becomes the real advantage. PRISM is designed for precisely that moment: when clarity matters more than speed, and early decisions determine long-term outcomes.
- PRISM: An Operating Framework for Early-Stage Product Discovery
I spend time on early-stage work to sharpen product judgment. I test ideas, frame problems, and continue learning.1. BookStack
End-to-end product discovery and prototypingAn exploration of how I approach early product discovery and rapid iteration. This work focuses on moving from an unclear problem space to concrete decisions through writing, testing, and building - using modern tools, including AI.Primary uncertainty: solution design and user behaviorARTIFACTS2. Little Lemon League
Category exploration (pre-product)An early exploration focused on category wedges and signal detection before committing to a specific product. The goal here is to understand audience, positioning, and whether there is a meaningful opening worth building toward.Primary uncertainty: category and positioningARTIFACTS